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Domain Name Creativity: Use a Tag Line!

PLEASE NOTE: This blog was retired in December of 2012. Please visit The nSiteful Tech Blog for current blog articles of potential interest!
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Sunday, August 26, 2007
Domain Name Creativity: Use a Tag Line!
So the kitchen TV is on as I'm making a pot French press of coffee, and a Folgers commercial comes on. It's the one in which Lisa Ling (apparently a TV personality and journalist — thank goodness for Wikipedia, even if some of its stuff is made up) explains how she starts every day with six cups of Folgers coffee and a jog.

(I'm no doctor, mind you — and there was a time when I started many a day with seven cups of coffee and a cigar, so I'm hardly one to talk — but doesn't that combination seem a tad risky?)

Anyway, my point (and I do have one) is that at the end of the commercial, the invisible person who's been speaking for Lisa Ling tells me to visit them at

Using a tag line as a domain name is an interesting marketing tactic, and it might be the perfect solution when a more literal domain name representing your enterprise is already taken, awkwardly long, or otherwise problematical.

It's not as if is hard to remember (or type on a keyboard). The same can be said of,,, and many others. But those world-class companies saw fit to splurge and spend $10 to register,,, and respectively. In some cases, these tag-line domain names point to specialized Web sites related to the companies' main Web sites. But in other cases, the tag-line domain names are simply pointers to (like nicknames for) the main sites themselves.

So whether you're starting up a new Web site or looking to add some variety to your marketing strategy, consider a tag-line domain name.

PS: As one who likes to practice what he preaches, I took the plunge and registered yet another domain name for nSiteful Web Builders after watching the Folgers commercial and before penning this blog entry. Since one of the most frequent and gratifying compliments I receive about nSiteful's Web design approach is that our sites are crisp, clean, and easy to navigate, the choice was obvious:

Visit us at!

PPS: For more nSights about domain name choices, read our nSight from December, 2004, "What's in a (Domain) Name?"
Jeff Cohan
Metro Atlanta-based nSiteful Web Builders is a full-service Web design & development firm. We have designed and built (and continue to maintain) Web sites and Web applications for businesses and organizations representing a variety of industries all over the country.

nSiteful specializes in dynamic, database-driven Web sites and Web applications for small and medium-size businesses and organizations for whom a robust, professional and compelling Web presence is instrumental to their sales, marketing, customer service and operational strategies.

nSiteful's Graphic Design division — nSiteful Designs — provides graphic design services for Print, Audio, Video and Interactive as well as for the Web.

Visit our Gallery for samples of our work.

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nSiteful: Internet Consulting Services. With Smarts.
Metro Atlanta-based nSiteful Web Builders, Inc. is a full-service Web design & development firm. We design, build and maintain Web sites and Web applications for businesses and organizations in a variety of industries all over the country.
Marketing via the Web | Print| Interactive | Audio | Video
Web-site design & development, graphic design for print & interactive, audio/video production & post-production
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