Resources from nSiteful
My head is hurting from nodding

Having just finished reading Steve Jobs by Walter Isaacson (a Harvard classmate I think I remember from Gov 1a but who likely wouldn't remember me), I've be re-bitten by the biography bug. So the cover of the May 2012 COSTCO CONNECTION, highlighting an article about bagless vacuum cleaner pioneer Sir James Dyson, lured me inside.

After reading the article (there are more than a few similarities between Dyson and Jobs), I turned the pages and came to an article by Steven Van Yoder, entitled New-age marketing: Developing a Web-based strategy for success.

My head is hurting from nodding in agreement.

As I'm reading Steven's article (which can be found online here in his blog), I'm thinking, "I could have written this!" Or, more to the point, "I should have written this!"

I don't mean that as a denigration of Steven's article. Quite to the contrary.

Steven's advice is solid. It's simple without being simplistic. And, not to toot my own horn too much, it echoes many of the things I tell my clients on a regular basis.

Here's an outline of Steven's major points:

• Step 1: Offer info to customers
• Step 2: Focus on findability
• Step 3: Content is king
  (with a focus on blogging and online videos)
• Step 4: Tap into social media

Do go over to GetSlightlyFamous.com to read the article in it's entirety.

I like the way Steven thinks. I think many of my clients can benefit from what he has to say. I downloaded a sample of Steven's book, Get "Slightly" Famous!: Become a Celebrity in Your Field and Attract More Business With Less Effort to my Kindle for iPhone app, and I'm now following him on Twitter. And I left him a voicemail message asking for a callback. I'll keep you posted.