Resources from nSiteful
Five hundred million people. That's why.

Why do I push clients to create and use Facebook Business Pages ("FBBPs")?

Because 500,000,000 people belong to Facebook and visit it regularly.

And because some of those people are already your customers. And because others could be soon. And because still others could be referring customers to you.

(And because you may not have 500,000,000 people visiting your Web site regularly.)

I still firmly believe your Web site should be the hub of your online presence and strategy. But why not also leverage a Facebook Business Page to reach out to Facebook's enormous audience?

The "Write something..." box on your FBBP Wall is the perfect place to mini-blog some little update that your fans — and their friends — might just find interesting. And memorable.

Ideally, many of your FBBP Wall posts will include links to your Web site — where you have your online store and your extended resume and testimonials and case studies and galleries and FAQs and portfolios and so on.

But sometimes a short and simple FBBP Wall update is just what the doctor ordered.

For example...

"Just shipped 4,000 widgets to the Springfield Board of Education! We always knew our widgets would be useful for schools, but we never anticipated the school market would grow this fast."

Or...

"I'm waiting to board my flight to New York where I'll be performing songs from my new CD. Being on the road has its challenges, but they fade away whenever I get on stage to play for great audiences."

Or...

"Today's Team Building Workshop for Lehman Brothers executives was a great success. I look forward to following up over the next several months to see how they put what they learned to action."

Yes, posting to your FBBP Wall takes time. But not much. You just have to commit to the routine. You might just be surprised to learn you have something to say, after all.