Subscribing to a News Feed is EASY... Just Watch!
Several months ago, I was proselytizing quite a bit about RSS and news feeds.
I remain a big fan. News feeds are great for consumers of news, and they represent an excellent marketing tool for news providers.
Keep in mind that
news doesn't have to be just
news. Any information that is updated frequently on a Web site is a candidate for a news feed.
For example,
iBikeRally.com is a Web site nSiteful developed with a client for the purpose of spreading news about bike (motorcycle) rallies and events throughout the United States. Bike rally organizers submit events through the Web site; the site owner reviews and approves submissions, and motorcycle enthusiasts everywhere can visit the site 24x7 to find rallies in their geographical regions. Web-site visitors can even subscribe to e-mail alerts, which are weekly updates which deliver information about upcoming events to subscribers' in-boxes.
The next step in keeping bikers connected to iBikeRally.com is RSS.
By subscribing to an RSS news feed from the iBikeRally.com Web site, you could keep track of upcoming motorcycle events from the same place (i.e., your news feed reader) you get your news, sports, and other headlines.
And it's VERY easy.
But don't take my word for it.
Here is a
3-minute video (Windows Media Player will open in a new window) demonstrating how easy it is to subscribe to a news feed.