Your Libra Blog
Let's not forget blogging!
In all the discussion about how you can use robust Content Management Features of WordPress to build a Web site, let's not forget the potentially enormous value a well-maintained blog can add to your Web presence.
What's a Blog?
The term Blog has many connotations. Forget them. Pay them no heed.
For our purposes, a blog is nothing more and nothing less than a feature of your Web site that gives you the power to self-publish Web-site content whenever you want.
Characteristics of a Blog
The primary distinguishing characteristics of blogs are their structure and tone.
Structure: By its nature, and with minimal effort on your part, your blog classifies and organizes entries by date of publication, category and tag.
Tone: Casual, conversational. The tone of your blog can convey your and your enterprise's personality. Chances are that the tone of the content on the rest of your Web site is more formal.
Why Blog?
Every blog entry represents another page on your Web site, adding keyword-rich content to your site and inevitably improving your search engine placement.
A well-maintained blog attracts more people to discover your expertise and keeps them engaged more intensely and for longer periods of time. And after they've checked out your blog, they're only a click away from the other content on your Web site.
Because a blog typically employs a more informal writing style, it gives you an opportunity to convey your personality — which helps you connect with members of your intended audiences.